In August 2013, Miles and the Louisiana Office of Tourism began planning the new responsive design and upgraded platform website build for LouisianaTravel.com. The existing site was on an aging Drupal 6 platform with limited capabilities. The client was faced with expensive solutions for any new builds coming down the pipeline.
The old LouisianaTravel.com had a budget for maintenance of a separate mobile site. It was a very basic and limited mobile site that contained mostly listings and information that was useful only in-market. The inspirational and trip planning content was only available on the desktop version of the site and presented extremely limited digital options for travelers beginning their research on mobile. This especially presented a problem for content distribution via social media channels since most social content is consumed via mobile apps and those links were redirected to the homepage of the mobile site rather than the articles.
The responsive build scope included moving LouisianaTravel.com onto the new Drupal 7 platform. This would make Louisiana’s official travel website, mobile- and device-friendly for visitors while providing significant upgrades to the CMS platform and website capabilities while saving money and time on future site management.